In 2023, SEO and content marketing evolved, thanks to the introduction of AI content and numerous Google updates to improve the quality of SERP results.
As we enter 2024, we expect deeper integration of AI into SEO and content creation, heightened emphasis on expert-written content, and further advancement from Google, like the Search Generative Experience (SGE).
This article prepares you for the coming changes with predictions from 27 SEO and content experts, plus strategies to adapt to the rapidly evolving digital landscape.
Google SGE Predictions
1. New Google updates and features to reward expert content
Aleyda Solis — International SEO Consultant & Founder at Orainti
In 2024, I predict that Google will roll out several key features and updates. Firstly, we’ll likely see updates to boost content created by humans and experts. This shift is a response to the growing use of AI-generated content. Also, Google might introduce new tools encouraging user-generated content (UGC) and social interactions. This move could attempt to reclaim the audience drawn to platforms like TikTok.
Furthermore, I predict that Google will focus more on e-commerce. They might unveil features through SGE or other means, positioning as a formidable competitor to Amazon. Finally, the updated SGE experience will likely change how we optimize content and engage with customers throughout their search journey.